Free Advertising Can Build Your Business

Free advertising strategies are necessary when you have a tight budget. And most of us have that when we start a small business. When most of us start a business our first market is local. Therefore our aim is to find low cost advertising.

This type of communication is usually without direct contact.

Let’s examine three strategies:

Local sales

When we look at most of these some of us become intimidated. Yes, it’s somewhat easy calling on someone who has been truly referred.
Example: “Mr. Jones, a good friend of your, Mr. White, suggested I call you. He told me that you’re a very good golfer.”

Mr. Jones responds. “Is that what he said? Now he know he plays a better game. __ How’s is he doing? It’s been a few weeks since we played.”

In this example you knew something about the man. You know his wife’s name. The children’s name. Where he works. His age. So isn’t this better than a list of names? Mr. Jones feel that you’re his friend.

What about cold calls, telephone sales and door to door?----------Practice. Practice.

Local advertising paid

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Business cards
Local classified ads
Coupons
Weekly shopper
Flyers
Radio and Television commercials
Yard signs
Magnetic signs
Promotional products

Business cards, classified ads, flyers and yard signs are cheap advertising. Less than $50. for either one. But to benefit from them you must use them. When you receive calls start inquiring, “How did you hear about my service?” Then keep doing it.

Free advertising

This type of exposure increases over time. However to obtain most of them planning is necessary. Take for example, public speaking. You contact various business clubs, schools and colleges and inform them that you’re available to talk about what you do and how your service can help them.

Look at the chart and outline one similar. What steps can you take today? What are the characteristics of your target market? Which sales strategies have the best chance of reaching this target market? Does the free advertising strategies make sense, so that you can input some of them in the next six months?

This example will help you see that although it cost money there are still benefits using these mediums. And when you obtain free advertising it add weight to your paid programs.