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Advertising Techniques You Can Use

Cheap, advertising techniques can build your small business. I’ll illustrate two examples.


    Newspaper classified ads Guerilla marketing using flyers

    I named my service business, Alpha Maid Services over thirty years ago. No, we were not the first one to own a maid cleaning business.

    1. The name had a good sound
    2. Ad listed alphabetically

    Example

    Alpha cleans windows, decks, gutters.

    interior and exterior painting. References.

    Please call 601-123-6897

    All the years I’ve ran this ad no service ad has be listed before my ad except a few and that was when someone ran ad as listed:

    • A-1
    • AA
    • AAA

    For more details see the publication, Making Money with Classified Ads by Melvin Powers This book offer hundreds of ways to earn income using local classified ads or regional ones.


    Newspapers and magazines are designed to profit from advertising revenue. Most home based business owners or start-ups have not projected an advertising budget. So this is one of the main downfalls of most new businesses.

    Start with local classified ads

    Design the classified ad and keep running it.

    I recently ran my Alpha Clean ad for ten days for $33. On the eight day I received a inquiry for an estimate for one job.

    $33. investment leveraged to $885.

    Yes the different jobs will take approximately 32 hours without assistance. Yet you can see that classified ads pay well.

    Flyers are cheap

    Two years ago I paid $65. for 5000 flyers. I have less than 500 left from this order. I averaged two sales out of 100 flyers distributed. Now that same 5000 cost is $125.

    The distributing takes effort and time but the return on investment far outweighs both of them.

    Distributing flyers is another way to improve in your advertising techniques.

    This is guerilla marketing. If you don’t have the money you have to invest time and effort.